If you’re a reseller on Facebook Marketplace, you’ve probably hit a wall trying to outcompete other sellers. The app is packed with similar listings. But here’s the secret: You don’t need to have the cheapest item or the flashiest photos. You need to rank. And to rank, you need the right keywords.
In 2025, the demand for specific products is surging. The catch? Thousands of sellers are listing the exact same items. The difference between their stagnant listings and your potential success? Keywords. They plug your products into search algorithms and land your posts in front of buyers scrolling through the app at 2 AM looking for a perfect ergonomic chair (yes, they’re out there).
Let’s break down seven high-demand keywords and how to wield them like a search-engine magnet.
1. Home Office Equipment
Keyword Focus: "Home Office Furniture," "Ergonomic Chairs," "Adjustable Desks"
The hybrid work revolution isn’t slowing down. It’s evolving. People aren’t just working from home—they’re curating their home offices. A well-optimized listing for an ergonomic chair might pop up for someone searching "pre-owned gaming chair work from home ergonomic" because, yeah, gamers have the best posture. But here’s the pro tip: Add "office" and "WFH" to your keywords, even if the item feels niche.
I sold a Herman Miller-esque knockoff last year by listing it as "Home Office Upgrade: Supportive WFH Chair." The buyer messaged, "I’m setting up a budget-friendly work zone!"—proof that specificity works.
Source Insight: Hybrid work habits sustain the demand for home office setups, with ergonomic chairs and adjustable desks as top priorities (MacIssues).
How to Dominate This Niche
- Title Example: "ErgoBoost Chair – 2nd Hand but Designed for 14-Hour Workdays"
- Include: Dimensions, adjustments (like lumbar support), and whether it swivels.
- Buyer Filter: A teacher building a study zone for students will prioritize space-saving designs.
2. Vintage Technology
Keyword Focus: "Vintage Electronics," "Retro Gaming Consoles," "Classic iPods"
Nostalgia isn’t just a feeling—it’s a sales engine. Millennials and Gen Z are trading crypto earnings for Game Boys and clunky iPods that play one song at a time. Why? Because repairing a cracked iPhone screen feels less magical than reliving 2003 with a wheezing Nano.
I sold a 2007 iPod Classic for $150 last year. The trick? Title: "Time Machine Alert: First-Gen iPod 80GB – Perfect for Geeks!" The buyer was a graphic design student using it as a "fail-proof tech"—his words, not mine.
Source Insight: Nostalgia drives sales for retro gadgets. Buyers include collectors, retro-themed bar owners, and Gen Z hunting Instagrammable decor (MacIssues).
Hidden Angle: Market Segmentation
- Teach Them-Folding Tech: Many buyers aren’t tech-savvy. Mention how to charge it or display ads on a CRT monitor.
- Bundle Smartly: Pair a retro console with a SNES controller or two. Example title: "Dead Space Reborn: Retro Bundle for Crash-Bang Gaming."
3. Smart Home Devices
Keyword Focus: "Smart Home Gadgets," "Smart Thermostats," "Smart Speakers"
Smart homes used to be a luxury. Now, they’re a gateway drug. People want affordability over perfection—why pay $250 for a Ring Video Doorbell 4 when a slightly scratched 2nd edition does 90% of the job for half the price?
I flipped a scratched Google Nest Thermostat for $170 by highlighting its compatibility with Apple’s HomeKit—a detail most sellers skimmed. The buyer was a privacy-conscious mom who "doesn’t trust the newest gadgets just yet."
Source Insight: Last-gen smart devices sell fast. Focus on price drops and no-subscription gimmicks (MacIssues).
Sell Security Without Scarring
- Emphasize Data Wipes: Buyers worry about snooping. Add "Factory reset completed" to your title.
- Use Analog Terms: A buyer might search "google temperature device" instead of "thermostat." Mix colloquial phrases.
4. Fitness Equipment
Keyword Focus: "Home Gym Equipment," "Adjustable Dumbbells," "Compact Cardio Machines"
The post-pandemic fitness frenzy has cooled, but working out at home isn’t dead—it’s focused. People now buy gear that serves multiple purposes. Adjustable dumbbells used to take weeks to sell. Now? Buyers splurge $100 on a set that covers 5–25 lbs.
A friend of mine sold her Bowflex SelectTech 552s because of a minor scratch. Title: "Bar Prep Tool: Adjustables from +10% Off Retail." The buyer? A barista training for a strongman competition.
Source Insight: Fitness gear sales surged in 2023, with adjustable weights leading the charge (MacIssues).
Size It Down
- Space-Saving Angle: Residents in apartments search for "no gym space cardio." Highlight foldable treadmills or bands.
- Condition Is King: A buyer might reject a dumbbell with a barely noticeable'marker spot—I learned this the hard way.
5. Furniture
Keyword Focus: "Used Furniture," "Affordable Sofas," "Dining Sets"
Furniture never dies on Facebook Marketplace. It’s the lottery wheel—some weeks, a couch sells in an hour. Others, you’re still waiting for the third sighting of the avocado toast parfait guy.
Here’s what changed in 2025: Buyers prioritize "sturdy" and "high-quality" keywords. No shocker—rentals dominate, and tenants want stuff that outlasts deposits.
I sold a 5-year-old L-shaped sectional for $400 by adding "Scratch-Free IKEA Couch – Pet & Kid Friendly" to the title. A family moving needed a "stain-resistant couch"—my exact phrasing.
Source Insight: Used furniture has remained a Marketplace staple, especially during inflation-driven budgeting (Inventorysource).
Don’t Let It Gather Dust
- Highlight Stain-Resistant Features: "Spill Hunter Approved" sold my couch.
- Break Sets: Selling a dining set as a bundle can deter single buyers. Try listing the table separately and chairs in pairs.
6. Electronics
Keyword Focus: "Refurbished Smartphones," "Gaming Consoles," "Laptops"
Electronics are a battlefield. Someone else is always undercutting you by $50 unless you tout why your device is better. Don’t just say, "iPhone 12 – Works Great!"—say, "Apple MagSafe Ready iPhone 12 Plus – Open Box, Fast Wireless Charging."
A kid named Alex on my street sold his iPad Pro 12.9 at $400 by touting its Apple Pencil 2 compatibility. The buyer? A digital artist avoiding the wait time for new models.
Source Insight: Refurbished electronics are booming due to cost and sustainability focus (Xpressarticles).
Sell Specs, Not Emotions
- Prioritize Technical Words: Include RAM, processor type, and battery cycles.
- Highlight Exclusives: MagSafe compatibility, Xbox-series X control, or exclusive bundles (like a Magsafe charger included).
7. Baby and Kids’ Items
Keyword Focus: "Gently Used Baby Gear," "Kids' Clothing," "Educational Toys"
Parents will type anything to avoid paying $300 for a car seat they’ll use for five years. But here’s the catch: Safety is non-negotiable. Mention expiration dates for car seats or tightly sealed nap mats for daycare use.
I listed a stroller as "Infant jogging stroller – 6-Month Trial, Immaculate" and sold it in two days. The buyer messaged, "The ‘no harsh chemicals’ part calmed me."
Source Insight: Parents focus on discounts for baby items due to rapid outgrowth and budget concerns (Jy Bake).
Parents Prioritize Two Cs: Clean and Comprehensive
- Include Expiration Dates: "Six-month car seat—expires 2030 with date sticker" reassured a nervous buyer.
- List Safety Certifications: If the item passed any safety checks, drop that info early.
Beyond Keywords: Leverage These Tips to Dominate
Use High-Quality Images
Shadows make buyers think of haunted couches. Bright lighting? It reveals how many USB ports your soundbar has. Follow these rules:
- Natural light: Avoid flash, which creates lens glare.
- General + Close-Ups: Show the couch in a room, but also photograph the seams for wear.
- Multiple angles: Add side, front, and damaged views upfront.
Write Descriptions That Sell
Forget reciting specs. Take a buyer on a micro-journey. Compare:
- Boring: "Branded laptop, used for 1 year, works well."
- Compelling: "Warcraft Warrior Weapon: Ryzen 7, 16GB RAM, Brand New Battery – Ace All-Moonlight Gaming Hope."
Why? The latter creates a story. Who wouldn’t want to dominate the final boss with this rig?
Time Listings Strategically
When do buyers scroll?
- Evenings (7–11 PM)
- Saturdays (9 AM–3 PM)
- Sundays (Post-church hours: 11 AM–4 PM)
Pro Tip: Schedule reappearances if your listing falls off the first page.
Respond ASAP to Questions
Competitors are waiting. Seventy-five percent of Marketplace buyers choose sellers who respond within 30 minutes. If you can’t reply instantly, set an auto-response:
"This item is in high demand – checking on inventory now. Be right back!"
Final Thoughts
You can’t control Facebook’s algorithm. But you can control your keywords, photos, and 30-second replies. If a 50-pound box of encyclopedias can sell in a Michigan garage, your "XXL corded impact drill" can too.
Start by injecting "used," "adjustable," or "pet-friendly" into a chaotic product title. Track what works through Facebook’s insights. And—most importantly—don’t overthink your voice.
The app is filled with buyers who don’t need the best—you just need to sound like it.
Now go sell that dusty treadmill weighing down your basement.
